Estudio de Factibilidad para la Creación de una Empresa Dedicada a la Producción y Comercialización de Café Especial en el Municipio de Junín Cundinamarca

Abstract

The present work of degree seeks to carry out a feasibility study for the creation of a company dedicated to the production and commercialization of special coffee in the Municipality of Junín Cundinamarca, through a market study that allows to identify the demand and supply of this product , developing a technical study that identifies the equipment to be used and the final production process of the coffee and, thus, conduct the environmental study to recognize the environmental aspects and impacts that the production process generates, taking into account environmental management measures to minimize them and Good agricultural practices to seek certification of the process through high quality stamps, which may provide better opportunities when marketing the grain, so that the profitability of the same is identified environmentally and economically by exposing a financial study which allows to quantify the benefits and investment costs n and determining the administrative and legal study which disclosed the organizational structure of the company, the legal framework and recruitment. On the other hand, through this business plan, position the product in the market and reach customers through different distribution channels. As a result, potential clients were identified, segmentation was manifested in the client population, and it was shown that it is a high profitability plan since the investment made is recoverable in a short time.