Antioqueño, Antioqueño. Fabrica de Licores y Alcoholes de Antioquia

Abstract

In order to comply with the legal and commercial requirements of Peru, Chile, Argentina and Uruguay, and thus ensure the entry, growth and positioning of FLA products in these countries, from the Directorate of International Businesses, the need has been evidenced to modify the name of the export product "Antioqueño sugar-free liquor" and to use a common label for these markets, with the name "Antioqueño, Antioqueño"; eliminating the word without sugar. In this sense, the practice project was to meet this need, which only has a single viable intervention alternative for the company, that is: modify the image of the product "Antioqueño Sugarless Sugar" and adapt it to the brand "Antioqueño" Antioqueño ", for the markets of Peru, Chile, Argentina and Uruguay.Therefore, the objective of this period of practice was to carry out said modification, through the internal procedure of" Design, development and change of image of products in The FLA "(PR-M8-P4-013) However, because this will end on July 15, 2018 and the development of some activities require a longer duration, the project could not be completed. In this work the development and progress of the same will be demonstrated to date.