Herramienta visualizadora del Proceso de Internacionalización de empresas adscritas a la Gobernación de Boyacá

Abstract

The internationalization of the Department of Boyacá has an impact on the national, regional and local economy, which is why the Directorate of Investment and Trade was created three years ago as a branch of the Ministry of Business Development of the Governorate, focused on foreign trade, investment attraction and international cooperation. The Directorate brings together companies in the process of penetrating international markets with products of excellent quality, however, the information it had was incomplete, without an adequate order and there was no computer tool to facilitate consultation, The analysis and updating of data to visualize the internationalization process of the same, for this reason, it was necessary to create an Excel tool that met the aforementioned requirements. This article presents the relevant aspects of the work carried out for the construction of this tool, based on the collection and processing of qualitative data obtained by telephone and/or e-mail using Word formats. It also documents aspects and defines terms that influence the process.