Creación de un protocolo para la gestión y optimización del proceso de diseño en los proyectos gráficos de los departamentos y unidades de la Universidad Santo Tomás

Abstract

The development of this degree work is based on the experience of internship of the authors in a department and an academic unit of the Universidad Santo Tomás in Bogotá, where their work focused on support to the graphic and communication processes towards specific audiences. This includes the development of informative, promotional and educational graphic material that was disseminated through media such as mailing, social networks and the official microsites of the organizations.

Based on this context, this document develops an analysis of how the design process is addressed within these work spaces, which are characterized by having teams made up of diverse disciplines that converge to achieve the objectives of these, and where communication and clarity in the processes are a fundamental factor. To, in this way, propose strategies that contribute to the optimization of the design process and thus further guarantee a more efficient workflow.