Prácticas de responsabilidad social empresarial en establecimientos gastronómicos de Bucaramanga, Santander

Abstract

This research analyzes the challenges faced by the gastronomic sector of Bucaramanga, Santander, in the implementation of corporate social responsibility (CSR) practices, with the objective of understanding their impact on economic, social and environmental sustainability. Through a non-experimental cross-sectional research with a qualitative approach, we sought to determine current CSR practices, recognize homogeneous and heterogeneous factors in their implementation, and propose strategic actions for their strengthening The findings revealed that establishments have a limited understanding of the concept of CSR, which hinders its integration as a business strategy. In addition, there was evidence of low participation in environmental initiatives, and opportunities to contribute to sustainable development and improve competitiveness were missed. Likewise, insufficient knowledge of responsible practices applicable to the sector was identified, reflecting the need for training programs adapted to its operational characteristics. These results indicate that the lack of conceptual clarity, the low prioritization of environmental issues and the lack of training limit the potential of CSR to generate positive impacts on the community and on business. As a proposal, an improvement plan is proposed in which strategic actions are specified to improve the shortcomings identified, guaranteeing compliance by means of indicators and responsible parties.