Informe de grado práctica empresarial: Loh Medical

Abstract

This report describes the whole experience related to the development and experience of the internship in the Marketing and Advertising department of the company Loh medical. Where he manages to embrace its corporate culture, its organizational structure, job description and functions performed during the internship period. The objective of this report is to document all the experience and knowledge acquired during the internship, as well as the development and implementation of an improvement plan proposal that was presented after the observation and analysis of the actions implemented at that time. Also, it relates how through the experience and the development of the activities a personal and professional growth is achieved, as well as the actions that achieved this result, the challenges faced and the learning guided by each of the people who were part of the process. To conclude, the opinions from the practitioner profile are presented and the importance of a practical learning environment is highlighted, which undoubtedly contributes significantly to the development of theoretical knowledge during the development of the career.