Estudio de caso para la Implementación de estrategias de IB a la empresa Ladrillera EL PORVENIR

Abstract

This research raises the problem of establishing strategies that develop the ability to strengthen the knowledge that companies acquire through actions based on information systems, innovation and the decision-making process, implementing business intelligence strategies (Business Intelligence) as a fundamental factor in business competitiveness.

With the appearance of the COVID-19 pandemic, industrial companies such as LA LADRILLERA EL PORVENIR suffered different impacts, in the case of this company affected the projection of production and marketing strategies, which destabilized their normal processes and grew the need to better organize internal processes with business tools such as business intelligence. In this case LA LADRILLERA the future was not elusive to this problem since it did not have an action plan that would allow it to face this crisis that paralyzed the activity for several months, because this company does not have the advanced technology necessary for its production, so it was drastically affected because in the cessation of activities, and therefore all areas of work were affected, today the need to implement actions in the different processes that help us make decisions based on real data is born.