Informe de práctica empresarial realizado en la empresa Zanna Salud

Abstract

This report summarizes the experience and results obtained during my internship at Zanna Salud, a Colombian company dedicated to the distribution and marketing of medical technology for physiotherapy, neurorehabilitation, and occupational health. The main objective was to support the commercial and digital areas, applying the knowledge acquired during my International Business degree. During the process, various activities were developed to strengthen the company's digital presence, including the creation and optimization of visual and audiovisual content for social media. Tools such as Canva, CapCut, and Preview were used, which facilitated the organization of materials, a consistent visual identity, and more effective communication with users. Likewise, an analysis of the macro and microeconomic environment was conducted, identifying political, economic, and technological factors that influence Zanna Salud's expansion opportunities in both the domestic and international markets. This analysis provided a better understanding of the sector's dynamics and allowed for the identification of potential growth strategies. The internship represented an opportunity to integrate theory with business reality, strengthening professional skills such as planning, effective communication, and teamwork. It also allowed for the development of key soft skills, such as adaptability, proactivity, and problem-solving. In conclusion, the experience at Zanna Salud contributed to strengthening the company's digital and commercial strategy, while enriching professional and personal learning, generating a positive impact on both individual performance and organizational results.