Programa Radial Contraforma, el lado B del diseño

Abstract

Contraforma, Lado B del Diseño is a program that has been broadcast on Escenario Radio, a USTA station, since March 13, 2020, which presents the voice of the most recognized design professionals in the country and in Latin America, in an interview in which fundamental topics are discussed and expanded on in the consolidation of the disciplinary vision and discourse, especially of students and in general, of those interested in the design of all levels of training. The development of the 36 editions of the program has opened the opportunity to expand the classroom dialogues and reinforce them with the voice of great professionals. As a strategy for the dissemination of knowledge, Contraforma is an opportunity for interaction with people of all origins who are interested in design and this is essential in consolidating the culture of design in the country and the image of the program. For its development, the following stages were provided: 1.- Concept and Preproduction: A proposal is presented to the station and the dean, where comments were received that were implemented in the pilot program. 2.- Production: The name was defined and a pilot was developed and the elements of the program were integrated, such as the presentation, the section entries, the incidental music was selected and speech tests were carried out. 3.- Realization: The necessary contacts are made monthly for the following programs, seeking to address different topics each ti