Fortalecimiento de las estrategias de diseño para el desarrollo de piezas comunicacionales en la Oficina de Egresados de la Universidad Santo Tomás y Coomeva Medicina Prepagada a partir de un estudio del público.

Abstract

This document was developed in the first academic semester 2021-1 from the internship process carried out at the Santo Tomás University (Graduate Office) and at Coomeva Prepaid Medicine and seeks to account for the process developed in relation to the creation of graphic pieces for internal and external use for social networks, internal communication, mailings, from the implementation of their studies in graphic design within the framework of an opportunity offered to students to start their working life and develop their critical thinking. Consequently, students will be makes an analysis of the virtues and aspects to be improved in companies in terms of their communication pieces and how they could be strengthened to obtain conclusive results. Likewise, the purpose of the following document is focused on recognizing the design strategies that require a strengthening and for this purpose some projects, concepts and models of visual communication are studied with which the communication pieces of the Santo Tomás University (USTA) and Coomeva Prepaid Medicine (CMP) can be improved from the constant rotation of graphic designers (interns). The key problem identified in these two companies is the affectation of their identities and the connection with their audiences since a graphic line is not maintained and they are exposed to ups and downs of greater or lesser acceptance in their media advertising.