Plan de mejoramiento de la cadena de frío para el transporte de las fresas en la empresa Heirloom Farms hacia el mercado estadounidense

Abstract

This report corresponds to formulate an improvement plan for the Mexican company, Heirloom Farms, which focuses on Formulating an improvement plan for the cold chain, which performs the company Heirloom Farms, for the transport of strawberries to the U.S. market. This condition must be supported by compliance with the phytosanitary measures issued by the health authorities of the country to be exported, which must be guaranteed to be a product fit for human consumption when it reaches its corresponding distribution areas. The methodology applied, works under a mixed analysis, all corresponding to an analysis of the environment that allows comparing the existing market alternatives to generate with this information a financial balance of a possible implementation within the company; after supporting whether or not the improvement plan is feasible. The expected results are focused on exposing the operational effectiveness of implementing the selected technology for operational and strategic management, guided to support a strawberry production that maintains high quality standards to enter a highly competitive market by implementing this improvement plan.