Informe final proyecto de investigación FODEIN. Caracterización sobre hábitos, necesidades y prácticas de consumo en plataformas digitales E-Commerce de personas con edades entre los 24 y 34 años, de los estratos 2, 3 y 4, de la localidad Chapinero de la ciudad de Bogotá

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dc.contributor.advisorGarzón Medina, Carolinaspa
dc.contributor.authorLinero Bocanegra, James Paulspa
dc.contributor.authorBotero Cardona, Luis Fernandospa
dc.contributor.cvlachttp://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001492327spa
dc.contributor.googlescholarhttps://scholar.google.es/citations?user=BSvuAhwAAAAJ&hl=esspa
dc.contributor.gruplachttps://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638spa
dc.contributor.orcidhttps://orcid.org/0000-0003-1269-3230spa
dc.coverage.campusCRAI-USTA Bogotáspa
dc.date.accessioned2020-09-24T21:05:37Zspa
dc.date.available2020-09-24T21:05:37Zspa
dc.date.issued2020-09-23spa
dc.descriptionLas compañías orientan sus estrategias de e-commerce a partir de la identificación de los hábitos y las necesidades del consumidor en línea (Li, Quansheng, & Lin, 2017), partiendo del análisis de variables que afectan la confianza en línea (Kin & Peterson, 2017) y que caracterizan su conducta de compra. Esta investigación, propuso un estudio etnográfico de investigación cualitativa, a partir de la aplicación de entrevistas a profundidad a consumidores en línea, ubicados en un rango de edad entre 24 y 34 años, que permita la presentación de un perfil de consumo característico de las dinámicas del consumo en línea.spa
dc.description.domainhttp://unidadinvestigacion.usta.edu.cospa
dc.format.mimetypeapplication/pdfspa
dc.identifier.citationLinero Bocanegra, J. P. & Botero Cardona, L. F. (2020). Informe final proyecto de investigación FODEIN. Caracterización sobre hábitos, necesidades y prácticas de consumo en plataformas digitales E-Commerce de personas con edades entre los 24 y 34 años, de los estratos 2, 3 y 4, de la localidad Chapinero de la ciudad de Bogotá [informe de investigación, Universidad Santo Tomás] Repositorio Institucional, Universidad Santo Tomás.spa
dc.identifier.doihttps://doi.org/10.15332/dt.inv.2020.01463spa
dc.identifier.urihttp://hdl.handle.net/11634/30025
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dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Colombia*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/*
dc.subject.proposalPlataformas E-commercespa
dc.subject.proposalConsumidor en líneaspa
dc.subject.proposalConfianza en líneaspa
dc.titleInforme final proyecto de investigación FODEIN. Caracterización sobre hábitos, necesidades y prácticas de consumo en plataformas digitales E-Commerce de personas con edades entre los 24 y 34 años, de los estratos 2, 3 y 4, de la localidad Chapinero de la ciudad de Bogotáspa
dc.type.categoryApropiación Social y Circulación del Conocimiento: Informes finales de investigaciónspa

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