Creación de una empresa fabricadora y comercializadora de ropa para niños en la ciudad de Bucaramanga

Abstract

This project presents the formulation and implementation of a business plan for the creation of Orión Kids, a company focused on manufacturing and marketing children's clothing in Bucaramanga, Colombia. The main objective was to meet the demand for garments for children up to six years old by offering high quality, affordable products with attractive designs, while also promoting employment through the “satellite workshop” model. The business plan includes commercial, technical, administrative, legal, and financial analyses. A propositional and deductive research methodology was applied, using surveys directed at a representative sample of parents to identify preferences, buying habits, and key factors in their decision-making regarding children's clothing. The results showed strong market receptiveness to new local brands, with particular emphasis on quality, comfort, and design. The estimated initial production is 534 garments per month, and the sales strategy focuses on social media and a multi-channel approach. Suppliers, operational costs, organizational structure, and financial projections were all outlined to demonstrate the business's feasibility. The discussion revealed a clear opportunity for market entry, as demand projections surpass the current supply in the region. Orión Kids also incorporates an innovative social component: a garment recycling system, where used clothing is collected and donated to children in vulnerable conditions. In conclusion, the project demonstrates the viability and sustainability of the business, with a focus on organic growth, social commitment, and continuous improvement establishing a differentiated value proposition in the children's fashion market.