Escenario favorable en el sector edificador colombiano: estudio prospectivo estratégico para LEGF Constructora S.A.S. a 2036

Abstract

It is almost unquestionable that globalization and the various driving forces of change have created a volatile, uncertain, complex and ambiguous environment in which organizations from all sectors must compete, fight for survival and position themselves. A recent sign of these new game conditions was the health crisis generated by COVID 19 and its different global consequences in the commercial, economic, social and political spheres. The residential construction sector, in which LEGF Constructora S.A.S competes, was severely affected by this black swan, in part due to the absence of a systemic reading of events and an insufficient vision of the future. This prevented their effects from being anticipated and mitigated in other linked sectors, in the production and world trade of raw materials, in the demand and transformation of expectations and needs of housing customers. For this reason, the objective of this study was aimed at discovering a new strategic direction for the company in which it could be competitive and position itself among the most prestigious construction companies in Colombia by 2036, applying the French methodology of strategic foresight. Together with the organization’s experts, the starting point was identified through the state of the art and trend analysis, insights that served as input to detect the key variables of the system in which the company operates. The strategy of the actors was established according to their interests and power, the scenarios were built and evaluated from probability to finally build strategies that allow the materialization of the favorable scenario.