Inicio de la ruta de internacionalización de los servicios turísticos del municipio de Guamal-Meta

Abstract

This report addresses the planning and execution of the professional practices developed in the Secretariat of Entrepreneurship, Competitiveness and Innovation of the Mayor's Office of Guamal-Meta. As a student in training in international business, the realization of professional practices is presented as a crucial opportunity to obtain an approach to the working world, allowing me to apply and deepen the knowledge acquired during my training at the University of Santo Tomas. The report details the proposal generated during my professional internship, where the lack of an internationalization route for tourism services in the municipality was highlighted. This deficiency was identified as an opportunity to complement the objectives of the public tourism policy. In response, an improvement plan was designed focused on the creation of an internationalization route for tourism services offered in Guamal, Meta. The main objective is to facilitate market expansion for local entrepreneurs, while seeking to provide tourists with a more enriching experience of the llanera culture, with emphasis on the municipality of Guamal.