Extensión de cátedra para la innovación en los productos orgánicos de la huerta comunitaria el Mirador, en el Centro de Proyección Social Santo Domingo

Abstract

The extension of the chair for the innovation of local development, the social projection center of the Santo Tomás University, Chapinero headquarters in Bogotá, achieved a job in search of entrepreneurship opportunities and marketing strategies. The course was taught in four sections each of two hours and the last one with a duration of four hours, was addressed to the people of the community where 20 people attended, in the first unit the identification of personalities and Principle of the method was achieved Design Thinking; the second and third unit, Concepts of quality in organic products, Identification of the weak point of the business in the garden and Entrepreneurship of the products of the organic garden, was based on the application of the Design Thinking phases, achieving its application in the activities that take place in the garden, in the fourth unit it is intended to know the client, through a practical exercise using the Map of Experiences, finally the fifth will be made known results obtained using different strategies in order to perform the commercialization of organic products from the garden as a result of learning.