Marketing digital y las empresas de tecnológica

Abstract

This report is an analysis of the use of digital marketing strategies used by two companies: "La casa de las carcasas" in Spain vs. "ServicPhone Store" in Colombia; Based on this, you can perceive the use that these companies give to marketing tools when making a publication, if what they are looking for is to increase the distribution of products and customer acquisition. Initially, the trip to Spain is taken as a reference, along with the different business visits and contextualization classes at the University of Salamanca; There, different concepts and opinions are explained that explain what is digital marketing, what are its tools for use and how is it applied in Spanish companies? in order to make a comparison between: “Servic Phone Store” in Colombia and “La casa de las carcasas” in Spain dedicated to the sale of products and services for cell phones. Based on the results obtained, it was possible to identify that these two companies have many peculiarities that are characteristic of the company for the products and services they offer, and the analyzes also showed some recommendations that can be given to the company "ServicPhone Store ”From Colombia and that could help you identify the main aspects or tools to improve in terms of market positioning and brand recognition.