Análisis Comercial para Reingreso como Oferentes de Productos Pvc en República Dominicana

Abstract

The purpose of this study was to conduct an analysis to identify the internal and external factors that affect the commercial relationship between Mexichem Colombia S.A.S. and the Dominican Republic market in the sale of PVC fittings, thus affecting its relationship with 4 companies in the country, dedicated to the sale of construction articles. This was achieved through an analysis of the information collected on the market, where the competition and the factors that interfere with PAVCO's ability to achieve the market's target price were studied. Based on this analysis, the pertinent actions and strategies were taken in order to re-enter the market, with sales of more than USD 100,000, which will represent 44% of sales in the month of December, representing an increase of 77% in sales in the Dominican Republic. As a result of this analysis it was determined that it is possible to re-enter the Dominican Republic market, however, this participation would be with a partial catalog since in certain products PAVCO is not competitive in that country, reducing the portfolio offered, on the other hand there are products in which PAVCO offers better prices and the strategic advantage on which the company bases its value proposition, is the quality of its products, strength that positions it in this and any other country