Importancia de la implementación estratégica de marketing digital en las empresas Colombianas.

Abstract

The way in which companies advertise their products and/or services to consumers has changed over the course of the last decade due to globalization in conjunction with the rapid advance and rise of the internet. A few years ago, the ideal way for companies to announce products and/or services to the public was by means other than those that currently work, including radio, television, newspapers, among others. Current means of communication could become obsolete in the face of digital communication in the not too distant future, it is possible that Rosental Alves, a specialist in communication and new technologies at the University of Texas. Indeed, social networks and digital communication have taken on great value for competent companies, whether local, national or international, companies that are willing to take advantage of the increase in social networks are the ones that will compete in the market. The world has changed thanks to new technologies, now, people exchange information through cell phones, the internet and of course social networks. That is why the article highlights the importance and value of a strategic implementation of digital marketing for Colombian companies and how it can bring benefits to companies that want to be competent in the current market.