Desarrollo de Un Plan De Marketing Para La Empresa Paul Flex Ubicada En La Localidad De Kennedy De La Ciudad De Bogotá

Abstract

This work shows the investigation behind a marketing plan of a new venture of the textile sector, the company Paul Flex borns with a special target market: the followers and lovers of the rap freestyle battles in Colombia under the startup model. From the creation of this company in February of the 2020 year and with minimal experience on this type of undertaking, Paul Flex showed themselves to the market initially with beanies, and as a medium-term project hoodies and oversized t-shirts. The results were not as expected because of the global pandemic, at this point it is evaluated if It is a failure or on the contrary it is an opportunity to do it under the StarUp model, initially it is to maintain this venture and guide it to the analyze what's the customer's need; This is found under random surveys of people who like and do not like rap battles and others who are indifferent, finding very positive results for the company such as expanding the target market, clothing is no longer a unique model for this culture and interacts with more sporty and casual clothing, generating innovative ideas for Paul Flex for his future clothing items involving another result in the surveys such as the social stratum that likes this hobby, it is no longer just stratum 1 and part of stratum 2 but on the contrary it is to the taste of strata 3, 4, 5 and 6 increasing their possible clients, and to reach all these possible clients the need for a marketing plan is generated and increase their followers in the only one social network they have (Instagram), increase their presence in the different social networks, create a web page, create an APP under advertising, and marketing strategies in these same.