Oportunidades del turismo cultural de Tunja en el mercado Mexicano como herramienta para impulsar la economía local.

Abstract

Through this research, a study was carried out that made it possible to determine the available offer in the cultural tourism sector in the city of Tunja, which is mainly comprised of its tangible and intangible heritage represented in architectural jewels, monuments and festivities considered "property of cultural interest at the national level". This determination was made with the aim of taking advantage of these opportunities as a tool to boost the local economy, taking into account that they represent an effective source of exploitation with indirect effects that promote economic growth. In this research, as an objective, strategies aimed at taking advantage of the cultural tourism offer of Tunja by the Mexican market were proposed, determining as a potential segment according to its growing demand and constant consumption of cultural tourism. Additionally, factors such as the relationship of the Mexican market with Colombia in commercial and diplomatic matters, the exponential influx of tourists and Mexican visitors to the country and cultural similarities were taken into account, as opportunities that point to the feasible use of the offer of cultural tourism by part of this market.