Plan de mejora aplicado a la atracción de inversionistas extranjeros en los diferentes sectores económicos en Tunja, Boyacá.

Abstract

ActivaT Tunja belongs to the Development Secretariat of the Tunja Mayor's Office, it is a sub-department in charge of promoting new ventures and presenting a different concept of Tunjan companies to different national and international investors who wish to contribute to their economic growth, to create new commercial alliances and open the way for "Tunja the capital that unites us", this means that the city will be a reference axis for other cities on the success of the economic sectors in the market, demonstrating that citizens can improve their quality of life in the next 5 years and the unemployment rate decreased by 1.4% (Ministry of Industry, 2023) from September to November 2022. Accompanied by the above, the proposed strategies have shown good results. However, there is more and more competition in the market and reinventing oneself is the key to success, unlike other intermediaries that, like ActivaT, encourage economic growth. Thus, the challenge is to find a way to adapt to the new needs of investors and market changes.