Planeación Estratégica en la empresa Rampint (ingeniería, montaje y mantenimiento) ubicada en Barrancabermeja, Santander.

Abstract

The present work takes as study company, Rampint, (engineering, assembly and maintenance), anentity in the Oil and Gas sector, located in the city of Barrancabermeja (Santander, Colombia). Against which the Problem was raised, how to expand the local market (Barrancabermeja), which allows a greater consolidation of the Rampint company, in the fuel sector market? Based on the above, the Objective was established to formulate a strategic plan focused on strengthening the market, in order to identify factors that allow it to increase its level of competitiveness. For this, a study method with a quantitative approach, with an exploratory scope and non-experimental type was established; whose results obtained, from the crossing of the internal and external information of the organization, and analyzed in the DOFA Matrix; They show that the entity has significant strengths both to take advantage of the opportunities of the context and to face possible threats. As for the weaknesses, the greatest is in its strategic management capacity, necessary to optimize internal processes and expand its position. Finally, within its onclusions, the importance of strategic planning as a fundamental tool to enhance the expansion of the entity is evidenced, since it allows the articulation of its current state, with the environment and the way it can reach its ideal, being undoubtedly the human factor the real capital of the company.