La comunicación asertiva como herramienta para la gestión del talento humano en las empresas familiares en Villavicencio (Meta)

Abstract

This study analyzes how shortcomings in internal communication affect worker motivation in four family-owned businesses in Villavicencio. The central problem is based on identifying the communicative causes that generate demotivation, considering factors inherent to the family-business model, such as informality in processes, lack of feedback, and the absence of psychological safety. The general objective was to identify the communicative weaknesses that reduce work motivation within these organizations. The methodology used combined a mixed approach: structured surveys were administered to 130 employees to measure communicative assertiveness, psychological safety, and motivation, and semi-structured interviews were conducted with managers to deepen the understanding of leadership practices and communication dynamics. The findings show predominantly one-way communication, limited clarity of roles, difficulties in the use of digital channels, and fear of expressing disagreements due to potential family conflicts. This results in low recognition, limited participation in decision- making, and negative perceptions of the work climate.