Importancia de los Business Partners en el posicionamiento de los servicios de IBM, en el mercado Colombiano

Abstract

IBM (International Business Machines) is one of the largest multinationals in the world specialized in technology issues at a global level, despite this, in recent years it has not achieved the expected results regarding their sales projection in Colombia. This article seeks to expose possible solutions to improve sales of the business storage software portfolio offered by IBM, mainly focused on the influence that business partners exert on them and based on observations and analysis made during the internship, as in the historical earnings from recent years. With the analysis, it was determined that the lack of transcendental training for all those involved in the sales cycle are a key factor for obtaining optimal results and also, that good supervision and implementation of these education will positively affect the growth of the area and the company.