Internacionalización de las industrias creativas: análisis comparativo como base para la cooperación bilateral entre Colombia y Brasil.

Abstract

The creative industries sector has consolidated as a strategic axis for Latin America, not only due to its capacity to generate employment and innovation, but also for its potential to strengthen integration among countries in the region. This study performs a comparative analysis of the development and internationalization strategies of creative industries in Colombia and Brazil, examining their public policies, institutional capacities, financing mechanisms, and business dynamics that influence their external competitiveness. Based on an extensive literature review supported by the comparative analysis of secondary statistical and regulatory sources, structural patterns are identified to explain the differences in the development of both creative environments, as well as emerging opportunities to position them in international markets. The results display significant progress in both countries, but also persistent difficulties related to informality, technological gaps, low availability of venture capital, and a lack of sustained internationalization strategies. It is concluded that the asymmetries of both ecosystems configure a paradox of underutilized productive complementarity. Based on this diagnosis, it is proposed as an alternative that strategic bilateral articulation, through the leverage of Cross-Border Supply (Mode 1 of the WTO) and the strategic design of shared ownership mechanisms, could contribute to mitigating the adverse impact derived from the lack of a Double Taxation Agreement (DTA), opening the possibility for a joint internationalization, reduction of transaction costs, and the generation of competitive advantages in the global trade of creative services.