Estudio de la viabilidad para el desarrollo de la franquicia Cosechas en Tenjo Cundinamarca

Abstract

This project was carried out with the purpose of knowing the feasibility to develop a "Healthy Drinks" Crop franchise in Tenjo Cundinamarca. This work was developed in Tenjo, which is one of the 116 municipalities of the department of Cundinamarca (Colombia), which is located in the Province of Center Sabana, 37 km from Bogotá. The Franchise is a model of business expansion through which a company is able to conquer, venture into new markets giving other entrepreneurs the license to use a brand, delivering the know-how and knowledge of your business in exchange for an entry fee and royalties. The research method that was used was according to the use of the results and Applied, which is generally used to obtain technical knowledge for the utilitarian application.

Cosechas is a business model franchise type, the owner and creator of this idea is Carlos Eduardo Hernández, a Costa Rican food engineer, who adapted the idea of some Taiwanese producers who wanted to introduce the sealing machinery for the sale of tea and that so it could be the drink transported to any place without fear of spilling. He decides to do the same, but potentizing smoothies made with natural fruits, promoting a healthy lifestyle; to which they have been subjected in recent years. It was observed that the values presented by the TIR and VNP give a basis for projection and feasibility of the project for the opening of the Cosechas en Tenjo franchise. These results suggested that, if the sales expectations are in accordance with the previously realized studies, it could have a successful business, in addition it would have a capacity to reinvest the money very quickly since the rate of return would be very close in less than years and a half.