Guía para la implementación de buenas prácticas de responsabilidad social corporativa

Abstract

Corporate social responsibility (CSR) is an impact management practice that generates the economic activity of a company on its stakeholders and, although it is a topic of great interest and importance from the social, economic and environmental field. The purpose of this study is to carry out and verify a Guide for the implementation of good practices of Corporate Social Responsibility in SMEs in the service sector, based on main regulatory models, management standards, good CSR practices found in the review of the literature through a bibliometric analysis and the identification of application mechanisms. In order to know and analyze the level of knowledge, development and execution of good CSR practices, a total of thirty (30) companies were interviewed, providing the following fundamental subjects: governance of the organization, human rights, labor practices, consumer issues, fair operating practices, environment, community participation and development. The results allowed us to conclude that in terms of CSR practices, the interviewed companies did not demonstrate a significant implementation of these practices. Finally, the verification of the Guide was carried out through the diagnosis and subsequent construction of action plans based on it in three local service companies. All of the above makes it possible to demonstrate the opportunity and need to develop the Methodological Guide for the implementation of good CSR practices in SMEs in Colombia.