Características socioculturales que orientan el consumo de alimentos funcionales en la categoría de cereales en familias monoparentales de la ciudad de Bogotá durante el primer semestre del año 2016

Abstract

This research is based mainly on an ethnographic approach which seeks to interpret, understand and understand through sociology, nutrition, anthropology and marketing the socio-cultural characteristics associated with the consumption of functional foods in the category of cereals in single-parent families in the city of Bogotá During the first half of 2016 through a type of qualitative research. As for the population and sample, a small group of single-parent families with male and female headship, with children in pre-adolescence and adolescence residing in the city of Bogotá, were given a response to behavior and their practices in face of a feeding functional. In order to obtain the results, information collection techniques such as in-depth interviews and participatory observation were implemented. The results obtained allowed the identification of socio-cultural practices of single-parent families in relation to their habits and routines regarding the consumption of functional foods, where awareness is identified regarding the consumption of soluble and insoluble fiber based products eliminating sugary drinks, sweets, packets and fats.