Desarrollo de un Plan de Negocios Concerniente de una Aplicación de Servicio de Cuidado de Mascotas y Puesta en Marcha de la Empresa “PET CARE”

Abstract

The entrepreneurship project consists of creating a pet care service in Bogotá, with the aim of expanding to major cities in Colombia and eventually worldwide. The services will be offered by the company "Pet Care!" through a web application, where users can find different types of services, from hourly care to services that can last up to two full weeks. To provide the best possible service, the caregiver and the pet owner must come to a previous agreement on the terms of the service. The target audience for this service is families with at least one pet who travel during vacations and cannot take their pets with them. Although the project requires a significant investment, it is expected to recover the investment by the end of the first year, thanks to the implementation of a unique selling proposition that adds value to the web application. It is considered that pets are considered as family members.