La importancia de los medios de comunicación en la lucha sindical colombiana

Abstract

When speaking of communication in union organizations, we must begin by knowing the complexity that exists in the countries of Latin America and especially in Colombia. Over the years, union information has had to overcome all kinds of difficulties in order to be freely disclosed to society, which has caused its image to have deteriorated and the credibility of its management to be continuously questioned by the media. of mass communication and society, achieving the stigmatization of unionism. The Department of Communications and Public Relations of the Confederation of Workers of Colombia CTC, has been in charge of organizing, adopting and implementing all communication processes, through actions, mechanisms and projects, which seek to strengthen the institutional image, publicize all its activities and disclose verbally and in writing its policies and guidelines.