Identificación de las actividades de TRADE marketing en centros comerciales regionales en un sector de la ciudad de Bogotá

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dc.contributor.authorRiveros Polanía, Gustavo
dc.contributor.authorLinero Bocanegra, James Paul
dc.contributor.cvlachttp://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001358245
dc.contributor.cvlachttp://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000748625#datos_generales
dc.contributor.googlescholarhttps://scholar.google.es/citations?user=H8R8lVEAAAAJ&hl=es
dc.contributor.googlescholarhttps://scholar.google.es/citations?user=BzzD--8AAAAJ&hl=es
dc.contributor.orcidhttps://orcid.org/0000-0002-4781-9836
dc.contributor.orcidhttps://orcid.org/0000-0002-5962-6791
dc.date.accessioned2020-07-31T16:50:01Z
dc.date.available2020-07-31T16:50:01Z
dc.date.issued2019-02
dc.descriptionLa presente investigación, busca conocer la percepción de las relaciones colaborativas entre proveedores y retailers con respecto al Trade Marketing por parte de los administradores de los puntos de ventas de diferentes establecimientos ubicados al interior de algunos centros comerciales categorizados como regionales de un sector de la ciudad Bogotá D.C. Lo anterior se logra a partir de una investigación cualitativa mediante un método hermenéutico con un tipo de estudio exploratorio, que permita describir el conocimiento sobre el trade marketing por parte de los actores de los puntos de venta y la comprensión de las relaciones comerciales generadas entre estos actores así como los valores agregados resultantes de dichas relaciones que conlleven a la construcción de ventajas competitivas duraderas.spa
dc.description.domainhttp://unidadinvestigacion.usta.edu.cospa
dc.format.mimetypeapplication/pdf
dc.identifier.citationRiveros, G., & Linero, J. P., (2019) Identificación de las actividades de TRADE marketing en centros comerciales regionales en un sector de la ciudad de Bogotá Bogotá: Universidad Santo Tomásspa
dc.identifier.doihttps://doi.org/10.15332/dt.inv.2021.02461
dc.identifier.urihttp://hdl.handle.net/11634/28752
dc.publisher.branchCRAI-USTA Bogotáspa
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dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Colombia
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/
dc.subject.keywordTrade marketingspa
dc.subject.keywordRegional Shopping Centersspa
dc.subject.keywordMarketing strategiesspa
dc.subject.keywordUrban growthspa
dc.subject.keywordEconomic crisisspa
dc.subject.keywordEconomic developmentspa
dc.subject.lembCrecimiento urbanospa
dc.subject.lembCrisis económicaspa
dc.subject.lembDesarrollo económicospa
dc.subject.proposalTrade marketingspa
dc.subject.proposalCentros Comerciales Regionalesspa
dc.subject.proposalEstrategias de mercadospa
dc.titleIdentificación de las actividades de TRADE marketing en centros comerciales regionales en un sector de la ciudad de Bogotáspa
dc.type.categoryApropiación Social y Circulación del Conocimiento: Documento de trabajo (working papers)spa

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