Plan de Marketing El perrote Hot Dog

Abstract

The marketing plan was developed through extensive research of the shortcomings of El Perrote Hot Dog dog in order to organize the company and that at the time you want to franchise this brand can be done through certain steps that would be described in a brand manual, such as the graphic line of the dog, the customer service of the dog, the same protocol in the structure point of sale of the dog, but to get to all this we had to start from knowing the DNA of the brand initially, also in the collection of graphic material for the management of networks and to achieve a significant attraction in a new public generating the increase of sales and the recognition of the brand so that in a medium or long term we can sell the franchises of the dog at a good price and that the client who acquires it has a significant profit margin and thus continue to grow the brand El perrote Hot Dog which is what is sought as the main objective.

Through the management of social networks, it was possible to increase the number of customers at the point of sale, which was reflected in sales, on the other hand, the participation in national gastronomic events which helped brand recognition and finally the creation of the brand manual.