Marketing Digital: reflexiones sobre su Relevancia para el Crecimiento de las Empresas en la Actualidad

Abstract

This project introduces the reader to a historical context that explains why the emergence and constant evolution of technology over the years, has made 21st century companies face processes that are unavoidable for their growth and brand positioning. It is here that businesses face a great competition in the market and the great demand of users who make use of the internet, decide to reinvent themselves and rely on the tools that the digital world offers. These processes are summed up in the concept of "Digital Marketing" that condenses a series of strategies that allow brands to be loyal and have a greater online presence. From understanding the complex growth processes that companies face today, is that the present monograph intends to expose the reasons for the dependence of Digital Marketing in a globalized environment, without leaving aside the traditional Marketing, recognizing the practices, the impacts on the market, differences, similarities and conceptualisation of these processes.