Formación del Comunicador Organizacional Foco: un modelo Pedagógico para el Campo Profesional de la Comunicación

Abstract

Communication is one, however, it has multiple perspectives, interpretations and ways of being; Therefore, within the process of professional training of the communicator in the faculties that deal with this work, only some have been channeled towards one of its most successful emphases, but about which little has been written from academia and research: organizational emphasis.

This emphasis has had a long and fruitful history, but little documented; In twenty-five years of professional work, this research proposal has found, from the depth of the curriculum of the faculties, great shortcomings that do not find a solution in an abundance of pragmatic discourses, due to having very little epistemological support and even less of a pedagogical approach that does so. .

The training of the organizational communicator (FOCO) is an initiative that aims, as framed in the general objective of this research, to propose a new pedagogical model so that the teacher in this professional field trains himself and his students in strategists with epistemological foundations. and pedagogical, from the communicative, the educational, the human and the social, which also responds to the challenges in today's society.

In meeting this objective, the seven academic programs of the faculties of social communication, accredited in the regional center of the Colombian Association of Faculties of Social Communication (Afacom), will be compared, although not all of them have this emphasis. Based on this comparison and on the supports that trainers and their best practices have implemented in their classrooms, content analysis will provide the necessary tools to propose to the academic environment of communicators a new, epistemic, pedagogical and humanistic way to face the challenge of being organizational in the world that requires them, trained with personal and professional quality.