La red temática como una estrategia para potenciar el turismo en la ciudad de Tunja BORRAR

Abstract

The Thematic Network can be defined as a set of entities or organizations of any nature that seek, through brainstorming, the achievement of a common objective, using resources and opportunities with the purpose of seeking the strengthening of any sector. In this way, this article for reflection aims to analyze the effectiveness of a thematic network as a strategy for promoting tourism in the city of Tunja. The article emphasizes the main obstacles involved in carrying out a Thematic Network in the city and examples of similar projects at the national and international level in order to analyze their results. The local tourist activity was studied in depth and it was evidenced that Tunja has the potential to apply pedagogical tourism similar to that proposed in the thematic network, worked on in the city of Barcelona. The research allows to conclude that a Thematic Network works as a strategy not only for the improvement of the tourist environment but also to generate a cultural attachment to the city, however, this can only be possible as long as there is a total commitment between the actors participating in this network.