Propuesta de guía para la creación de una feria gastronómica de Sesquilé

Abstract

The purpose of the article “Proposal for a guide for the creation of a Gastronomic Fair in Sesquilé” is to design a strategy to make visible the culinary wealth of Sesquilé, Cundinamarca, through a gastronomic fair. This initiative seeks to strengthen the local cultural identity and promote the tourist and economic development of the municipality. The research adopts as a theoretical framework the approaches of Richard Florida, in his work The Rise of the Creative Class and Pierre Bourdieu, in his theory of "cultural capital" presented in Distinction: A Social Critique of the Judgment of Taste. The content highlights the importance of gastronomy as cultural heritage and its impact on the regional economy. Despite having a diverse culinary offer that is representative of the Muisca culture, only 15% of tourists recognize Sesquilé as a gastronomic destination. The proposal includes the characterization of typical local dishes, such as sesquileño lamb and potatoes in brine, as well as the planning and promotion of the event. Strategic alliances are proposed with government entities, the local community and the private sector to ensure the success and sustainability of the fair. The creation of this gastronomic fair aims to position Sesquilé as a culinary reference in Colombia, strengthening its cultural identity and promoting tourism. The proposed guide will serve as a replicable model for other municipalities, contributing to local economic development and highlighting the value of regional gastronomic heritage.