Tecnologías importantes en el desarrollo de las empresas de la industria 4.0

Abstract

Over the years, the latent need of the human being to progress in order to improve the quality of life of society has become increasingly evident and the context of recent decades in the business, commercial and economic environment has not been unrelated to these changes, this has been reflected in what today we know as the fourth industrial revolution, also known as Industry 4.0, which has substantially transformed the way companies operate worldwide, allowing the arrival of new technologies and ways to adapt organizational processes. Therefore, this essay aims to describe some of the most important factors for the development of electronic business in recent decades. For this, in the first instance, the concept of Industry 4.0 will be presented, making a general review of the most important advances and benefits in terms of process improvement using new technologies such as artificial intelligence, incorporation and analysis of big data in organizations, virtualization of processes and the internet of things. Subsequently, some factors that are considered important for adapting to this new industry and that were addressed in the diploma will be presented, such as, for example, neuromarketing for businesses that are developed today, giving a brief concept of them. and its relevance to the functioning of organizations. Thirdly, disadvantages that the emergence of Industry 4.0 entails for some companies will be named. Finally, a comment will be made as a conclusion about the importance of implementing strategies in companies that allow the adaptation of their processes to the new industry, fundamentally keeping neuromarketing in mind.