Informe de auxiliatura de investigación del proyecto “Potencialidades de intercambio comercial de Santander dentro de la Alianza del Pacífico”.

Abstract

The following document presents the activities carried out within the framework of the research aid in the project “Santander's Potential for Commercial Exchange within the Pacific Alliance”, developed by the research group Integration and globalization of the businesses of the Program of International Business, approved in XI internal call for research, auxiliary focused on knowing the general overview of the Pacific Alliance and the opportunities that Colombia has before it. The auxiliary allowed, as a student interested in research topics, to expand knowledge thanks to the accompaniment of the tutor Edgar Javier Gómez Parada, who was always willing to answer different questions with patience and ease of understanding; The accompaniment of the lawyer Yina Paola Delgado who had her time and writing skills for this document; Finally, thanks to Cesar Augusto Acevedo Arguello, who on the recommendation of the tutor Javier explained how bibliometrics works. In general, the macroeconomic indicators of the members of the Pacific Alliance were addressed, their main strengths and weaknesses, which highlight issues related to the service sector, because it is a sector with great growth and the amount of research Related to this are not substantial, which represents for Colombia alternative opportunities that influence the economy and especially in Santander, being in this department where the services contribute the most to the GDP. In addition to the fact that the Covid-19 pandemic more than a threat in the different sectors, it also presented opportunities for improvement and entrepreneurship in the sectors that meet the basic needs of people, such as the service sector in general, in addition to the labor models that they manage mostly companies.