Estrategias comerciales aplicadas por la cámara Colombo Peruana para Incentivar las exportaciones de textiles desde Colombia hacía Perú durante la Pandemia

Abstract

The following article explores the impact generated by the pandemic on companies in the textile sector in Colombia, analyzing the different actions and activities developed by the Colombian-Peruvian Chamber of Commerce for the development and support of commercial exchange between companies in this sector. The methodology used was a documentary observation study and strategies were designed as follows: business rounds, which consist of carrying out activities for Colombian companies from different sectors with the purpose of achieving the affiliation of these companies to the chamber of commerce, as a second strategy are the economic reports where all the information of the affiliated company is gathered focusing on their commercial goals and the type of market they want to reach and thus be able to continue with the next strategy which is the realization of the market study in which we start with the search for companies from other countries with which we want to have a trade agreement and with which there is greater opportunity, finally the coordination of meetings between Colombian companies and companies mostly Peruvian, meetings where agreements and negotiations begin. This has resulted in the increase of affiliations to the chamber of commerce and the commercial exchange between Colombian and Peruvian companies, this giving a positive contribution to the economy of both countries.