Informe de práctica empresarial realizado en la empresa Cámara de Comercio de Bucaramanga

Abstract

During the professional internship at the Chamber of Commerce of Bucaramanga, the lack of an intermediate program between Futuros Exportadores and Santander Exporta was identified, which creates a gap in the internationalization process of regional companies. The main objective was to design a pilot model aimed at consolidating a program focused on companies that have begun their export journey but have not yet achieved their first international sale. The methodology was descriptive and based on document review, analysis of institutional databases, participation in technical committees, and evaluation of successful experiences in similar programs. The results include the creation of the pilot program Potencia Exportadora, featuring the characterization of beneficiary companies, a step-by-step methodological design, definition of monitoring indicators, a structured timeline, and verification mechanisms. The discussion emphasizes the potential of this proposal to be incorporated into the Chamber’s service portfolio and to be articulated with strategic allies such as ProColombia and iNNpulsa, contributing to the closing of technical gaps and the strengthening of the export ecosystem in eastern Colombia