Diseño de un mapa web interactivo para promoción turística de Gualanday (Tolima): una estrategia de conexión cultural y tecnológica.

Abstract

This project is based on the systematization gathered through research and creation carried out in the township of Gualanday, Tolima, focusing on the design and development of an interactive transmedia web map as a strategy to strengthen cultural tourism and local identity. All of this is being implemented due to the problems generated by the construction of viaducts that displace traffic flow and cause it to change established routes, thereby reducing the visibility of the town as a tourist destination and affecting its economy and cultural recognition. Throughout this process, we have sought to understand how graphic design, when integrated and implemented with technology and community participation, can act and function with the aim of social transformation and cultural communication, while also seeking visualization and transformation through the exploration of its main natural, historical, and gastronomic attractions, such as the Gualanday Viaduct, the Plazoleta de Gualanday, the Coello River, Cerro El Fraile, the Old Bridge, the Castilla Real Hacienda, the Tolima Desert, the Ecological Trail to the Waterfalls, and Nuevo Macondo. The map, hosted on the Conexión Cultural – Gualanday en el Mapa web platform, will integrate interactive narratives and multimedia resources that encourage sustainable tourism among young people and adults, thus articulating everything that community participation encompasses, together with the support of the Mayor's Office of Coello, the Hacienda Castilla Real, and the systems engineers of the company EXA. The experience generated through this research-creation project allowed us to recognize the value of design as a mediator between community, heritage, and technology, achieving a social impact that has made it possible to once again generate tourism for the township of Gualanday, in addition to highlighting the ability to communicate identity, promote collective memory, and foster critical learning about the territory.