Relaciones Públicas, Una Nueva Estrategia de Posicionamiento

Abstract

The demands of the business environment have marked the presence of strategic actions that generate a competitive advantage and, therefore, a positioning between the different actors involved in the functioning of an Organization. Currently, there are a variety of strategies framed in the core of the corporation, however, the issues of the interaction with different audiences latent in the same, in some cases is left in the background. The following article makes a reflection about the importance of the relationship with the business network, catalogd under the concept of public relations by means of the argument of impact, actions of interaction and best practices that are generated with the development of this type of strategy with respect to the network of business with which to relate.