Análisis del management digital y su importancia para el alcance y la mejora de los procesos en empresas de Colombia y México

Abstract

In the current context, societies, countries and others have become globalized, which has created the need to communicate faster, to interrelate and create connections. Companies face the critical need to adapt to a changing and aggressive economy and market in order to maintain their competitiveness, thus, the optimization of continuous processes becomes fundamental for their survival and success in the market. This has generated an imminent demand for constant updating in trends, technology and strategies that allow companies to reduce costs, optimize time and find promising opportunities. Therefore, it is evident that today it is necessary for companies to keep updated along with the market, increasing the importance of technology and that companies and their processes are digitized, such as digital strategies focused on the launch of new products, intercultural negotiations, internationalization, supply chain, internal processes of the company, to give greater scope, improve efficiency and effectiveness. Therefore, it seeks to analyze the relevance of digital management in companies in Colombia and Mexico, exploring its potential to improve internal and external processes with different strategies focused on different areas.