Portadas musicales animadas: Identidad visual y conexión emocional para artistas emergentes.

Abstract

The consumption of music on digital platforms has transformed how audiences engage with artists, reducing the experience to a purely auditory and often superficial interaction. In this context, album covers—once powerful spaces of artistic and conceptual expression—have lost their emotional impact on the audience. This project aims to restore that connection through graphic design, animation, and multimedia by developing animated album covers that strengthen the visual identity of emerging artists. Using a qualitative methodology with exploratory, descriptive, and applied approaches, this research analyzes the visual and emotional perceptions of young artists and listeners to identify symbolic and aesthetic patterns that guide the creation of animated prototypes. These prototypes are integrated into an interactive web platform that expands the musical experience beyond sound, immersing the audience in visual worlds that reflect the artist’s essence. The expected outcome is an immersive design proposal that redefines the relationship between music and image, fostering a more emotional and meaningful digital listening experience.