Implementación de planes de mejora en 5 Empresas pertenecientes al programa “Empréndelo”, asociado a la Cámara de Comercio de Bucaramanga, Santander.

Abstract

In Colombia, entrepreneurship has been linked to state decisions and policies that have recently been promoted in an agreement with organizations such as the Chambers of Commerce, the Sena, and Universities. Based on the above, in alliance with the Bucaramanga Chamber of Commerce, the Santo Tomás University of the city of Bucaramanga was the platform to carry out an accompaniment to businessmen in the city and its metropolitan area by making available programs such as Empréndelo, young students of the Faculty of Industrial Engineering so that they could put into practice the knowledge acquired during the career. In this business improvement work specifically carried out as a degree option, 5 beneficiary companies of the entrepreneurship program in question were intervened. The businesses advised were: Crosstrainig, Favreco, Montecristo Bakery, Match Makerspace, and Superkingskfit. In these SMEs, interventions were carried out based on initial business diagnoses. Tools such as: SWOT matrix (Weakness, Opportunity, Strength, Threat), and BCG matrix (Boston Consulting Group), were of great contribution because they allowed to organize the problems of each organization in a structured way to later propose strategies for each prioritized area, and finally, obtain results and make observations in a quantitative way, comparing what was obtained in the initial diagnosis with what was observed at the end. Finally, recommendations were made to each entrepreneur according to the results obtained so that in the future their business can position itself in the market and obtain the desired results.