Informe de practica empresarial en la empresa Fenalco Santander

Abstract

The following report aims to describe the development of the business practice carried out at the National Federation of Merchants of Santander (FENALCO Santander), in the commercial area of business connections over a period of four months, as a degree option to obtain a professional degree in International Business from the University of Santo Tomas. One of the main contributions made was participation in the “Noche de los Mejores 2025” (Night of the Best 2025), the gala that rewards excellence in Santander, the creation and organization of the “SUMATE 2026” event in conjunction with the Pontifical Bolivarian University, PROCOLOMBIA, and the Bucaramanga Chamber of Commerce, as well as participation in business roundtables, among others. Additionally, opportunities for improvement in CRM management and call processes were provided, optimizing direct communication with affiliates. As a value-added proposal, the inclusion of a job placement program for interns was proposed. Finally, the internship contributed professionally and personally, allowing the knowledge acquired during university training to be applied.