Propósito comunicativo de piezas gráficas elaboradas por el área de Diseño & Comunicaciones en la empresa Ingetec S.A. de la ciudad de Bogotá

Abstract

Visual communication comprises a series of elements that enrich the message communicative of any company, in INGETEC S.A the area of ​​Design & Communications day by day is nourished by different communication tools that allow INGETEC to create a Fluid and efficient message in each of your communications, whether for internal or external clients. Organizational communication, meanwhile, is a process of producing targeted messages to different audiences of the company. In this way, graphic design and social communication They go hand in hand when proposing communication strategies within an organization. The Design & Communications area, thanks to an organizational communication strategy and guidelines from graphic design, has managed to position its communicative language in the recipients based on the strategic interests of the company. Throughout this research, it was possible to identify the communicative purpose and distinction of each of the pieces, resulting in a brochure that includes a detailed view of the functions that the department performs with its visual products and the different design disciplines graphic that applies in their communication strategies.