Safe Party

Abstract

The next undergraduate project proposes a business idea in which advisory services on security strategies in leisure contexts to bars and

nightclubs, as well as a brand positioning giving these establishments visibility and recognition for the use of such strategies. In addition, a product is proposed to users, that is, to all those people who make use of their entertainment and recreation spaces in nightlife contexts, this product is the creation of an application that will be designed to encourage safety of people in nightclubs such as bars and nightclubs, entertainment and security are its main theme. By saying that the purpose of the application is security, what is sought is to give you prominence to bars and nightclubs that have security strategies that make different risk situations for the user such as violence, theft and sexual offences. Such strategies range from the use of security codes that implement the employees of these establishments, to whom users they can turn for help, even the use of prevention devices, such as KnoNap napkins, which can go unnoticed and have the function of detecting drugs in drinks, being a line of defense applied from the concept of self-care. Therefore, the project is more than the creation of an application, it is the assembly of a communication strategy that seeks to give people the freedom to enjoy night entertainment without risk, with preventive actions, and with its use, to be able to create new habits of consumption and prevention from self-care and culture Citizen.