Modelo de negocio para comercializar carpintería de madera certificada con sello verde para edificios y construcciones, en el A.M.B.

Abstract

In the 21st century, climate change is already a reality on the planet. Before this, the human being must know how to handle this conjuncture, in such a way that if it is not adapted, it could be the end of the human species. The ruthless consumption of natural resources that has been presented in recent decades, has led to the extinction of flora and fauna in all parts of the earth without Colombia being the exception. The excessive felling of trees brings deforestation, desertification of the soil and impoverishment in the regions where it occurs. Given this panorama and with the obligation to society to generate development, this research wants to propose an alternative and innovative solution within the construction sector, where the commercialization is made for the installation of kitchen furniture, doors and closets within the metropolitan area of Bucaramanga, is made with certified timber products with environmental seals that ensure proper management throughout its process. Such an environmental seal condition must go hand in hand with a study of commercial, technical and financial feasibility, in order to establish if the business idea is viable in the study area. In the end it will be established if the business model is viable and with the support of the tools of the CANVAS model, all the research and its results will be summarized graphically and didactically.